Apple Gets An Exhaustive iWatch Patent | TechCrunch

Apple is jumping on the wearable technology bandwagon finally. It will be interesting to see what Apple will bring to this fast-growing market. Tech-savvy consumers have already come to aware wearable technology, thanks to Fitbit, Sony, LG and Samsung who have invested a lot of resources on the first generation smart bands and watches.

We see the next generation of wearable technology to have several exciting characteristics:

(1) more use cases through additional sensors
(2) better interpretation of data captured from the user & the environment
(3) an open platform for 3rd party developers – eventually becoming a new ecosystem
(4) marketing opportunities for brands based on the new form of data captured
(5) new form factors (i.e. not just bands & watches)

The Content Marketing Revolution

A recent report from the Content Marketing Institute suggests majority of audience would rather learn about a company via an article than an advertisement. Content Marketing has become a buzzword for digital marketers. The skills to tell good stories and produce appealing content are essential success factors for a brand to market themselves. In SEO, given the change of search algorithm in Google (focusing on semantic search), high quality and relevant content can help effectively increase exposure. We can see that the e-marketing channels are evolving to an intelligent direction where content can be analyzed and exposed to audiences in a smarter way. We believe that “Content Marketing” will become more important later on e-marketers agenda.

Millennials a Top Target for Loyalty Programs

Millennials were highlighted as a key segment for brand loyalty programs, as reported by the eMarketer research. Nearly 70% of 20 to 34 years olds respondents from US claim that programme rewards can change their shopping decisions. Interestingly, it is not always rewards and points which are attracting these Millennials. Sometimes, it may be because of peer / social group recognition and opportunities to share their products / service experience with others.
In the age of social media, we believe that social networks can be good tools to promote loyalty programs. Providing ways for your customers to gain their social recognition online can be a kind of rewards (intangible but motivating). A simple example of integrating social media with your loyalty program: add share buttons after customers redeem their rewards.