According to the Google Consumer Barometer report, over 70% of people in Hong Kong are using smartphones. Regarding to the smartphone penetration rates, Hong Kong ranks at the 3rd place in Asia Pacific while Singapore is the 1st and South Korea is the 2nd.
The “Mobile First” concept is no longer new, we should already have a list of mobile marketing strategies on hands. But since resources are limited and it is not recommended to push all our strategies in one-go, what move we should go for will be our first question to answer.
Google’s report may give us some hints. Taking Hong Kong market as an example, in the research, we learn that checking emails, visiting social network and using search engines are the top 3 activities that people do on their smartphones. And among that top 3 activities, checking emails are the most common one.
Therefore, the priorities for your strategies in Hong Kong market could be:
1) Optimize your marketing emails to be mobile-friendly
2) Build responsive site instead of desktop site only
3) Allow social media posts to link to mobile-friendly landing pages
4) Work on mobile SEO (reference: https://developers.google.com/webmasters/mobile-sites/mobile-seo)
Discuss with your digital marketing consultants to help planning a customized mobile-first strategies for your markets, Or, read our blog for more insights.
Source URL: https://www.consumerbarometer.com/en/graph-builder/?question=M7b1&filter=country:hong_kong_sar
On Jan 25, 2015, the first batch of sponsored ads, which is similar to the way ads are displayed in Facebook’s news feed, has launched in WeChat “Moments” feature. It quickly becomes a hot topic.
The sponsored moment includes the brand logo and one-line statement inviting users to click for more information. HTML5 can be used that allows brands to utilize multimedia (audio, visuals and videos) to create more interesting content.
For example, in BMW’s sponsored ads, a visual showed a Chinese word”悦” with promotion statement is pushed to target audience’s Moment page. HTML5 built pages with fancy design and content will display when user clicked through to view details. They can further share with people or forward to friends if they found it is attractive.
With this new feature, advertisers has a new way to get in touch with their target segment in China market. They have the opportunity to access a wide range of potential customers and rapidly build their profile. For the new brand first foray into China market, it could be an effective way to create awareness and interest through rich media content.
Do consider creating high quality HTML5 ads and put it in the WeChat “Moments”. It can be a good way to promote your brand and attract more users to become your potential customers.
Imagine how much data our world is creating every 10 minutes today. An article from ClickZ reveals that the amount of data we created before 2003 is now equivalent to what we create in every 10 minutes. We shall not underestimate the potential of big data on improving customer engagement.
For example, you are on a car and your location information is made available to an advertising agency. They will know when and where to show you an ad on the small screen in front of your seat that you might be interested in during your journey. Re-targeting can happen combining offline element and happen almost in real-time process. This example may sound a little cutting edge, but we think it is entirely feasible when the infrastructure is there.
However, does it mean that we cannot make use of the big data with internet of things before any industry leader has built the infrastructure for marketing? We don’t think so. Recall how we make use of website traffic data to improve the performance of this online marketing channel. We could know and capture the identity, activities and location data of our visitors (i.e. Who are they? Which page did they visit? Where did they come from? What did they do?).
We can try to leverage this methodology to unlock the value of data we collected from a wide array of interactions offline – if a customer joined a hotel group’s loyalty programme, their F&B transaction history and interest will be made available. When customers visit any one of the hotels under that group, we can present a customized room leaflet (digital version) to them, providing him/her with more relevant stay options, tour information and deliver better customer experience.
Do you have any idea on how we can work with big data on the internet of things? Please share with us.