Don’t ignore your mobile security!

Recently, hundreds of iPhone apps were infected in the first major attack on App Store as well as Google Play store. If you still do not notice this, you should start to be aware of your mobile security.

People nowadays download lots of mobile applications such as transportation apps, payment apps and mobile games for convenience and entertainment. They are usually unaware of what kind of data (personal data included) are being shared with those developers as long as the apps are good to use. However, have you ever aware that a hacker can steal your credit card information while you are doing the payment? Some simple habits can be adopted to help you get out of the security attack. For example, keep an eye on what kind of data that the downloaded applications will be used and keep updating your mobile device’s operating system and applications to stay away from the hackers’ traps.

Users are not the only party to be responsible for securing their mobile devices, developers also play an important role to protect them. Developers should understand what and why data should be collected and stated it clearly to customers as to enhance their confidence on using their app. Some extra work such as using https portal instead of http for secure communication over a computer network can also help data security.

We may sometimes focus on how the applications entertain their customers and how the applications earn money only, yet, security cannot be neglected. Not only will the customers suffer from losing their personal data, business will be hurt by damaging the brand image and losing customers’ trust.

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People love visual content!

Have you noticed that there are something new appearing in your Instagram and Facebook? Sponsored Ads (paid ads) are currently available in Instagram while gif images are supported by Facebook. These new features in social media platforms are suggesting visual interaction is becoming increasingly significant to social media users. Start developing visual-driven content now.

Here are a few interesting facts on why visual content is important to your content strategy:

  1. People process visual 600,000 times faster than text-based content.
  2. According to the Spring 2015 study from Microsoft, the average customer’s attention span dropped from 12 seconds in 2000 to 8 seconds in 2013.
  3. According to the Visual Teaching Alliance, we can get the sense of a visual scene in less than 1/10th of a second.
  4. Larger images and video content increased conversion by 46%.

People’s attention span is diminishing. Initial impression is being more valuable. If the customers’ attention span is about 8 seconds, the sense of a visual scene will be interpreted in less than one second by human brain and we, as marketers could have more than 7 seconds to engage with them, and push them further down to the buying cycle. In order to make use of the short 7-second, some data visualization tools such as infographics, memes (a means of expressing humor through graphics) may help. The eye-catching and humorous visual content creates impressive moment to your audience.

It is time to move forward and share visual simulating content with your customers!

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