Have you noticed that there are something new appearing in your Instagram and Facebook? Sponsored Ads (paid ads) are currently available in Instagram while gif images are supported by Facebook. These new features in social media platforms are suggesting visual interaction is becoming increasingly significant to social media users. Start developing visual-driven content now.
Here are a few interesting facts on why visual content is important to your content strategy:
- People process visual 600,000 times faster than text-based content.
- According to the Spring 2015 study from Microsoft, the average customer’s attention span dropped from 12 seconds in 2000 to 8 seconds in 2013.
- According to the Visual Teaching Alliance, we can get the sense of a visual scene in less than 1/10th of a second.
- Larger images and video content increased conversion by 46%.
People’s attention span is diminishing. Initial impression is being more valuable. If the customers’ attention span is about 8 seconds, the sense of a visual scene will be interpreted in less than one second by human brain and we, as marketers could have more than 7 seconds to engage with them, and push them further down to the buying cycle. In order to make use of the short 7-second, some data visualization tools such as infographics, memes (a means of expressing humor through graphics) may help. The eye-catching and humorous visual content creates impressive moment to your audience.
It is time to move forward and share visual simulating content with your customers!