Opportunities that come with emerging trend of smartphone internet usage in Hong Kong

According to the Google Consumer Barometer report, over 70% of people in Hong Kong are using smartphones. Regarding to the smartphone penetration rates, Hong Kong ranks at the 3rd place in Asia Pacific while Singapore is the 1st and South Korea is the 2nd.

The “Mobile First” concept is no longer new, we should already have a list of mobile marketing strategies on hands. But since resources are limited and it is not recommended to push all our strategies in one-go, what move we should go for will be our first question to answer.

Google’s report may give us some hints. Taking Hong Kong market as an example, in the research, we learn that checking emails, visiting social network and using search engines are the top 3 activities that people do on their smartphones. And among that top 3 activities, checking emails are the most common one.

Therefore, the priorities for your strategies in Hong Kong market could be:

1) Optimize your marketing emails to be mobile-friendly

2) Build responsive site instead of desktop site only

3) Allow social media posts to link to mobile-friendly landing pages

4) Work on mobile SEO (reference: https://developers.google.com/webmasters/mobile-sites/mobile-seo)

Discuss with your digital marketing consultants to help planning a customized mobile-first strategies for your markets, Or, read our blog for more insights.

 

Source URL: https://www.consumerbarometer.com/en/graph-builder/?question=M7b1&filter=country:hong_kong_sar

What we can learn from Microsoft’s Windows 10 UX updates?

In the beginning of the 2014 Q4, Microsoft announced the new version of their Windows, Windows 10. Here are some of the changes did by the company: redesigning the start menu (combining Windows 7 and Windows 8 menu), allowing multiple desktop (enable power users to switch and move apps in different screens) and changing the swipe action call (swipe from left now gives us a task view), etc.

Among all those updates, we think there is one change that worth to be discussed when we want to learn from their experience: merging of Windows 8 Metro app and Legacy window desktop for the new Windows user experience. Windows 8 Metro full-screen mode is no longer displayed by default in Windows 10 and users can access the standard window desktop apps first. The company would like the operating system to have tailored user experience between different screen sizes (i.e. smaller devices will use a different user interface).

Why is Microsoft making this change? Obviously, they considered the negative feedbacks from users when Windows 8’s launch on desktop computers. From their story, we can see that changing of UI and re-defining UX can be an expensive task. We need to prepare for exercising special caution and paying extra effort on critical changes. Getting UI / UX design correct at the first time is very important. To archive a better chance of success, techniques such as rapid prototype, MVP (minimum viable product) and lean UX design could be useful in driving changes that customers can accept more readily. We shall explore more in the upcoming blog posts.

Read more about the Windows 10 launch: http://techcrunch.com/2014/09/30/microsoft-announces-windows-10/